Vitality Solutions Offers First-of-Its-Kind Insurance Product for Fertility Treatments

HOUSTON (April 21, 2016) -  Vitality Solutions, a Houston-based insurance firm, has launched a first-of-its-kind insurance product aimed at giving all families undergoing fertility treatments a financial safety net for their most important investment. 

According to the National Survey of Family Growth, 6.9 million U.S. women of reproductive age have utilized some kind of medical infertility service to get pregnant or prevent miscarriage. Typically, fertility treatments such as in vitro fertilization (IVF) are not covered by traditional healthcare benefits.   

“The average cost of an IVF treatment, including medications, is $15,000 which is certainly a worthy investment when the end result is a child,” said Allison Meier, Founder and CEO, Vitality Solutions.  “The hard reality for couples is when the treatment doesn’t work. Our goal at Vitality Solutions is to offer families the security of knowing that at the end of three IVF treatments they will have a baby or a financial reimbursement. For many families, a reimbursement means the opportunity to try again, whether that’s another round of IVF or other family building options from surrogacy to adoption.”

The Centers for Disease Control and Prevention (CDC) reports that for those families that have undergone IVF, only 30 percent of the time does a live birth occur.

“With the growing number of families facing infertility, it was clear there was a gap in services and a real need to instill a financial peace of mind,” said Meier. “Based on my background in the insurance industry and my personal experiences with friends and family who struggled with infertility, the idea of offering families hope really came to life. Through Vitality Solutions, we’ve built an insurance product that offers our clients financial security, and equally important, the emotional support and resources needed to help ease the stress and remove fear of the unknown,” added Meier. 

Applying for coverage at takes four quick and easy steps. Moreover, applicants who purchase this unique insurance product are able to select doctors and clinics of their choosing.  The insurance product covers all aspects of the IVF process, including pre-screening costs, medication, the actual IVF procedure, counseling and therapy, and any travel over 250 miles from their home to the IVF clinic of their choice.  Applicants pay a one-time premium, or may choose a monthly finance option, and then proceed with the normal process of paying their doctor and other IVF expenses. Should the applicant not achieve a live birth after three attempts of IVF, their financial investment will be refunded.  

“Our dream is to bring life to and for the 6.9 million women who struggle with infertility, and Vitality Solutions is just the beginning of seeing that dream come true,” said Meier.        


About Vitality Solutions

Vitality Solutions, a Houston-based insurance firm, offers an exclusive and first-of-its-kind insurance product for in vitro fertilization (IVF) aimed at providing the support and security families need during their fertility journey. When you partner with Vitality Solutions, you are investing in hope and new life for others as well as yourself.